Palmer Group confirmed as supporting Partner for Suffolk stage of the Women’s Tour

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Palmer Group has been announced as a supporting partner for the OVO Energy Women’s Tour stages in Suffolk for the next two years.

Palmer Group Partner for Womens TourEarlier this year it was announced that the race would be returning to Suffolk in a two-year deal, bringing the UCI Women’s WorldTour event to the county in both 2019 and 2020.

This year, Suffolk will host the first stage of the race, which will start in Beccles and finish in Stowmarket on 10th June. Details of the route for 2020 are to be confirmed.

Helen Palmer-Flory, Director of Palmer Group, said:

“We are once again excited to be working with the OVO Energy Women’s Tour. We’ve worked with the Women’s Tour in Suffolk previously as a supplier of pedestrian and traffic management. We’ve come to understand the benefits the Women’s Tour brings to our community and we appreciate that competitive or leisure activity promotes wellbeing and improves health. To contribute to the growth of sport in Suffolk we are proud to step up and become a supporting partner for the next 2 years of the Women’s Tour stages in Suffolk.”

Dr Amanda Jones, Director of Public Health, said:

“We are delighted to announce Palmer Group as an official supporting partner for the Suffolk stages of the 2019 and 2020 races. This is a unique opportunity for the business sector to partner with the World’s biggest professional women’s bike race and benefit from the extensive profile and exposure it can deliver.

“The Women’s Tour and events like it all contribute to our ambition to make Suffolk England’s most active county. I hope that this year’s race inspires even more people to take up cycling and take part in the wide range of events Suffolk has to offer, as part of an active and healthy lifestyle.”

OVO Energy Women’s Tour Race Director Mick Bennett said:

“We are pleased to welcome Palmer Group as supporters of the OVO Energy Women’s Tour in Suffolk and thank them for their contribution to the event in 2019 and 2020 that will help bring the world’s best cyclists to fans across Suffolk, and hopefully inspire many of them to get on their bikes and to become more active.”

In its four previous visits to Suffolk, the OVO Energy Women’s Tour is estimated to have attracted in excess of 250,000 spectators to the roadside and created a net economic impact for the county’s economy of in excess of £3.5 million.

Almost 70% of spectators surveyed following last year’s opening stage, between Framlingham and Southwold, said that the event inspired them to cycle more often.

A limited number of flexible business partnership opportunities are still available and can be tailored to meet specific business needs. If you are interested in this unique opportunity to partner with the World’s biggest professional women’s bike race, please contact colin.grogan@suffolk.gov.uk for more information.