New campaign encourages smokers to ‘Take it Outside’


The ‘Take It Outside’ campaign aims to encourage smokers to take their tobacco products outside.

Take It Outside LogoSuffolk County Council Public Health, Trading Standards and Fire & Rescue Service have joined forces to promote a new campaign to raise awareness of the health and safety risks of smoking in the home.

The campaign is sponsored by the Tobacco Control Alliance: a multi-agency partnership comprising Public Health, local councils, Norfolk and Suffolk Foundation Trust (NSFT), Public Health England, Suffolk Fire & Rescue, Suffolk Trading Standards and others. The objectives are shared by all partners to encourage better health and to reduce the devastating impact of house fires.

Take it Outside sets out the key steps that people can take to avoid the multiple health harms associated with smoking in the home. The campaign is split into three film scenarios with three accompanying interviews. These films outline the increased risk of smoking illicit tobacco, and promote the role of OneLife Suffolk in supporting people to quit.

Councillor Tony Goldson, Cabinet member for Health, said:

“In the UK around 2 million children are estimated to be regularly exposed to second hand smoke in the home, making it the main place that children encounter smoking. There are over 60 cancer causing substances in cigarettes, most of these toxins are invisible and odourless.

“Help is available and it's never too late to benefit from quitting smoking. The moment you quit, the health benefits start to kick in.”

OneLife Suffolk provide support and advice to people to quit smoking.

Guidance is also available at including downloadable apps to help people to quit smoking.

Councillor Matthew Hicks, Cabinet Member for environment, public protection and broadband said:

“The careless disposal of cigarettes is the single biggest killer in house fires.

“It’s important that people ensure they stub out cigarettes properly and dispose of them carefully - never leave lit cigarettes, cigars or pipes unattended. In the event of a fire breaking out, a regularly maintained smoke alarm can buy you valuable time to get out, stay out and dial 999. You can get a ten-year smoke alarm for roughly the same price as two packets of cigarettes.

“Illegal tobacco products can also be extremely dangerous as these products may not self-extinguish and can therefore pose a serious fire risk. It’s important to report anyone selling illegal tobacco, to Suffolk Trading Standards on 03454 040506.”

More information about the ‘Take it Outside’ campaign can be found at