Do you know how much alcohol you are drinking?


Mandy, Barry, Billy and Trish are back with the Small Changes campaign, and this time they are focusing on how much alcohol is in the drinks we consume.

Guidance from the Department of Health’s Chief Medical Officer states that to keep health risks from alcohol to a low level it is safest not to drink more than 14 units a week on a regular basis. If you regularly drink as much as 14 units per week, it is best to spread your drinking evenly over three or more days. But how many of us know how much 14 units is? 

Public Health Suffolk have produced four short animations featuring the returning characters, which show just how quickly units of alcohol can add up and the impact this can have on our health, wellbeing, social life, family time, education and work.

The campaign features guidance to help us understand how much alcohol is in the products we consume, along with small changes which can make a big difference to our health, such as seeking out lower alcohol alternatives, avoiding drinking between meals and having several alcohol-free days each week.

The Small Changes webpage includes a unit and calorie counter and checklist showing how much liquid from the nation’s favourite drinks equates to one unit of alcohol.

We first saw these four characters when the Small Changes campaign launched last summer. In their films, each character gave a monologue about their drinking habits, over the course of a week, a night out, or an evening in.

Councillor James Reeder, Cabinet Member for Public Health and Prevention, said:

“I think we all recognise the characters, either in ourselves, or in someone we know.

“The alcohol content of drinks can vary greatly, depending on the quantity and strength (%abv). Always check the label for the strength – you may be surprised by how much you are drinking!

“Having a greater understanding of how much alcohol is in the drinks we consume and making small changes to reduce how much we drink, can help us to feel better and reduce our risk of long-term health conditions later in life.”

Visit for more information about the alcohol content of the drinks we consume, and advice to help you cut down.