20 June 2011 - Local businesses to become breastfeeding friendly

As part of National Breastfeeding Week, local businesses will be signing up to a campaign to make cafes, restaurants bars and shops more breastfeeding friendly.

The benefits of breastfeeding to both mother and child are well known however many mothers stop nursing their children when they are only 6 weeks old. In 2010-2011 64% of the county’s infants were breastfed at birth, but shockingly at 6-8 weeks old this percentage is almost halved as it decreases to only 34%.

Whilst breastfeeding is completely natural it is not seen every day in public spaces. For those women who choose to breastfeed there are a number of obstacles preventing them from doing so.

Feeling confident in being able to nurse when out in public is a common concern for expectant first time mums. Younger women in particular, have anxieties about being ‘turned away’ and not being able to feed when away from home. The Breastfeeding Friendly Businesses Scheme is designed to tackle this barrier.

Councillor Kathy Gosling, Suffolk County Council’s Portfolio Holder for Sport, Culture, Diversity, Health and Wellbeing said: “We’re not asking businesses to create separate breastfeeding friendly areas within their establishments. Mums do not want to feel segregated from the rest of society, all we ask is that businesses will support women who want to nurse their children on their premises, allowing them to stay and feel welcome.”

One business that has already signed up is Central Canteen, Queens Street, Ipswich.

Mrs Hassan, owner of Central Canteen said: “We are proud to be family friendly. We have always welcomed mothers who want to breast feed in our café, it’s one of the most natural things a woman can do and they should feel free to do so. We want mothers to know that they are welcome to nurse their children here, and we have ample baby changing facilities as well.”

Laura Cardwell, mother of two and long term customer of Central Canteen said: “I am delighted that the Breastfeeding Friendly Business Scheme is starting up in Suffolk. Friends of mine have been asked to leave by some other cafes and restaurants in town because they were breastfeeding. I have always been welcomed at Central Canteen and made to feel comfortable when nursing. “

“I hope more places in town follow Central Canteen’s example and proactively support women who wish to breastfeed on their premises.”

Although the Breastfeeding Friendly Business Scheme is being piloted in Ipswich, there are ambitions to roll the scheme out throughout Suffolk.

ENDS

Notes to Editors:

national Breastfeeding Week begins w/c Monday 20 June 2011.

Window stickers displaying the international breastfeeding sign are available for businesses that are interested in signing up to the Breastfeeding Friendly Business Scheme. For more info contact Linda Page, Breastfeeding Coordinator for Suffolk County Council on Tel 07950 887478 or Linda.Page@suffolk.gov.uk

Councillor Contacts:

Kathy Gosling,
Portfolio Holder for Sport, Culture, Diversity, Health and Wellbeing,
Tel: 01502 565056,
Mobile: 07545 423792,
Email: Kathy.gosling@suffolk.gov.uk

Kathy Pollard,
Liberal Democrat spokesperson for Health and Wellbeing,
Tel: 01473 313036,
Mobile: 07545 423819,
Email: kathy.pollard@suffolk.gov.uk

Peter Gardiner,
Labour spokesperson for Health,
Tel: 01473 711612,
Mobile: 07545 423825,
Email: peter.gardiner@suffolk.gov.uk

Andrew Stringer,
Leader of the Green and Independent group,
Tel: 01449 780339,
Mobile: 07545 423842,
Email: andrew.stringer@suffolk.gov.uk

Media Contact:

Cheryl Aldam,
Communications,
Tel: 01473 264291,
Email: Cheryl.aldam@suffolk.gov.uk