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An exciting new sporting initiative has
been launched in Suffolk.
'Destination Gold' is an innovative
approach by the Suffolk SportsAid Foundation to raise money to support
the most talented athletes in the county, including Suffolk's brightest 2012 prospects.
The initiative provides Suffolk
companies and organisations with an opportunity to associate themselves
with a world class athlete, to support them on their journey to 2012,
engage their workforce in the excitement of the Games and play their part
in Suffolk's
Olympic and Paralympic Games legacy.
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Local companies, and their staff, have
been invited to officially 'adopt' one of the county's aspiring athletes
and help them in their ultimate goal of representing Team GB, and Suffolk, at the
greatest sporting event in the world - the London 2012 Olympic and
Paralympic Games.
The initiative was launched recently at an
event in Ipswich. Joining the local
business community were some of Suffolk's brightest 2012 prospects
including triathlete Abbie Thorrington, handball player Louise Jukes,
powerlifter Zoe Newson, wheelchair racer Brian Alldis, athlete Helen Decker
and swimmer Lewis Coleman.
Key supporters of the initiative include
double Suffolk Olympian Bill Tancred and Chief Executive of Ipswich Town
Football Club, and former Chief Executive of the British Olympic
Association, Simon Clegg.
Craig Anderson, Chief Operating Officer
with Customer Service Direct, who became the first business to sign up to
Destination Gold, said "We are delighted to be supporting such an
exciting initiative. As an organisation we have always encouraged our
staff, where possible, to get involved in fundraising activities for the
local community. Destination Gold is a real opportunity for our staff to
engage in a specific fundraising activity, which should bring great
satisfaction to all involved. I would sincerely encourage fellow local
organisations to get involved with this project." Craig is pictured
with aspiring Suffolk
triathlete Abbie Thorrington.
The Suffolk SportsAid Foundation was first
launched in 2007, inspired by the London 2012 Olympic and Paralympic Games
to create a legacy for elite sport in Suffolk.
In partnership with Sports Aid and Suffolk Sport the aim of The Foundation
is to raise money to support Suffolk's
talented sportsmen and women to achieve their goals. The Foundation has
already awarded fifty grants to talented up and coming sportsmen and women
from across the county in a range of sports.
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